Telling the Full Story: Brand Storytelling and Content Marketing for Polestar
Introduction
This portfolio looks at how Polestar, an electric performance car brand, tells its story online and how that story could earn more trust from UK buyers. Section 1 explains why storytelling matters to digital marketing and where its claims need limits. Section 2 audits Polestar’s current content and how it performs. Section 3 profiles the audience I chose, design-led Londoners buying their first electric car. Section 4, the centrepiece, presents “The Full Story”, a three-piece campaign with its rationale and KPIs. In Section 5 reflected on the ethical and leadership choices behind it.